CTS Project 2- Re-branding of A Daily Object

This final project was about re-branding of a daily object given. It was divided into two parts: Part A and Part B. In part A, we were given a task to individually prepare a proposal to re-brand and repackage the given object. As for part B, we were required to produce an advertisement video, a poster and a sale and promotion presentation in groups. The daily objects are as shown as below:

1. Duct tape
2. Straw
3. Peeler
4. Sewing measuring tape
5. Parcel string
6. Cotton buds
7. Safety pins
8. Tooth brush
9. Dishwashing sponge

• My Progress (Part A)

My group was given a dish-washing sponge as our product. For the first tutorial session, I came up with some ideas for the brand name and a packaging. The brand names were rejected because they were not so related to the object while the packaging was considered okay but amendments were asked by the tutor. Here is the idea process of my packaging.

A paper mock up packaging. inspired by soap bar container.

Improved version with holes on it for water flow during dish washing.

Plastic packaging trial.

This photo shows how the customers reuse the packaging and place the sponge after washing.

A better bottom cover for the packaging.

• Final Packaging

Here is my final product packaging with the brand name, logo, instructions, bar code and caption. The final brand name was called epzob, came from the word absorb, which shows the characteristic of a dish washing sponge.

• Final Report

• The progress (Part B)

One of the packaging from our group was chosen to be used for part B. It is as shown as below.

It can be used to squeeze out the excess water using the rope after washing.

• Final advertisement poster

The new name and tagline were given after the agreement of all group members. This poster created shows the strength and quality of the dish-washing sponge where customers will be amazed of it when cleaning.

• Final advertisement video

An advertisement video for our product, Scruby the dish-washing sponge.

• Final presentation day

Our exhibition booth

During the presentation

Stained "kitchen" after our presentation

Reflection:

It was a long process until the final presentation of this project. From part A to part B, I have gained more matured in my thinking skill. The re-brand and creating new packaging parts challenged my creative thinking and problem solving skill. I was allowed to understand the modes of thinking commonly associated with critical thinking, creative thinking and holistic thinking, which involved the whole brain.

 I learned to understand and meet the brief requirements in order to put those theories into practice, including the completion of individual proposal as well as the group advertisement.

 Creative thinking is vital for the dominant parts of this project, comprising the proposal, packaging, video and promotion presentation. I learned to put in my ideas and thoughts to be discussed in the group.

  Team collaboration is also one of the thing I had learnt. During the process until the presentation, we were supposed to communicate and tolerate with each other to obtain the best final work. I learned to give and to take everyone's opinions so that we could learn more from each other.

CTS IDJ 3- Monster Best Friend Event

This ideal journal is the final sequel of the previous one. This time, we were required to find a monster friend that was created by one of our classmates for our monster. The title of it is fun to hear itself--- My Best Friend Monster Event. After choosing a friend, we are given a task to propose a monster event that suits our monster friend. It could be a birthday party, a wedding party or even a monster game.

• My progress

After the brief was passed to us, I started to discuss with my friends in class to know more about their monsters. I have found some which are similar to my monster so that the event proposed will be suitable for both of them. After further exploration, I decided to pick Marceline Brunestud, a vampire created by my classmate, Hwang Wei Li as my monster friend as we both share the similar characteristics. The event proposed was a monster game, which I think would be far more interesting and exciting than parties.

• Final work

Reflection:

I would say it is my favourite ideal journal this time. It is the combination of ideas between my friend and I that makes this ideal journal even more fun and realistic. I really felt like having a monster friend when doing this ideal journal and all I wanted was to propose a cool game that can makes it glad and satisfied. I know how to further explore and continue on an idea which was created previously by someone else. It was fun during the progress.

Again, it is creative thinking and problem solving skill that contribute to this ideal journal. I am able to arrange and organize all my ideas and thoughts into a short ideal journal that can be understand by others and the most vital part, it is visually interesting.

CTS IDJ 2- Monster Hideout

The second journal of CTS is a sequel of the first journal. Using the monster we had created for Ideal Journal 1, we are given a task to imagine and illustrate a hideout that best suits our monster.

• My Progress

I started this journal by understand the further requirements of my monster. I listed them out and elaborated on them. Only then, I began to design a suitable hideout for it. It was a hidden underground hideout right under KL city. My monster lives in a family and therefore the shelter is huge enough for a monster family to stay in.

• Final work

Reflection:

What I have learnt from this assignment is mainly about creative thinking. I applied and expanded my ideas and thoughts in making the hideout design, considering every little details to make it realistic.

 Other than creative thinking skill, I have practised on my problem solving skill. I added in elements that can meet my monster's demands including the place it rest, play and charge. I think that problem solving skill and creative thinking skill are related and I can utilise them together to come up with better ideas and thoughts.

CTS IDJ 1- Monster

Nowadays, everyone know what a monster is. We even tend to have our own favourite movie monsters. However, do we ever pretend or imagine ourselves as them? Well, today I'm going to show you how I imagine myself as a monster.

The topic of my first CTS ideal journal: Imagine that you are a monster.

CTS journal are actually all about imagination, ideas and process.

• My progress

First, I did some research on monsters type based on the brief given.

I'd found some inspiration from an interesting advert design book.

Things about myself that I'd listed out.

• Final work

Monster from Sheau Hui Tan

Reflection:

Other than understanding more about myself, I had tried to apply parts of the SCAMPER techniques in doing this journal. For instance, I substitute my legs with pairs of wheels to symbolise my fast walking habit. I also get to enhance my imagination and creative thinking skills.

In the nut shell...

I successfully transformed myself into an imaginary monster after exploration and investigation.

I gained  knowledge about some monster theories and applied it in my project.

CTS Project 1- Musical Performance

How would you imagine people performing with big black trash bags? Surely enough you would say it's nasty and impossible. But that was what we did for our first ever CTS project. *Check it out!

Big Black Plastic Bag

 For this project, we were given plastic bags as our daily project. By using the object as our main prop, we're required to come up with a group musical performance in a creative way.

Objective: To let students be able to apply practical, critical and creative thinking skills within assignments.

• IDEA PROCESS REPORT

Understanding SCAMPER before I start doing my report.

Scamper from Sheau Hui Tan

• MUSICAL PERFORMANCE AND POSTER

Group documentation from Sheau Hui Tan





Group performance poster

Video of our group musical performance.
Click here if you can't watch the video. =)

Reflection:

Different people never would have the similar opinions and thoughts. In the process of compiling this project, there are some disagreement in our discussion which leads to unsatisfaction among my group members. Some of us refused to share opinions and cooperate well during our performance practice and this causes some awkwardness among us. I have learnt to tolerate with my group mates, be forgiving and cooperate better with people.

Throughout this project, what I've learnt is...

To come up with more ideas that contributed to our group performance using SCAMPER technique.

To share ideas and thoughts among group members in a peaceful way.

To improve my photo editing skill and creating digital poster.