This final project was about re-branding of a daily object given. It was divided into two parts: Part A and Part B. In part A, we were given a task to individually prepare a proposal to re-brand and repackage the given object. As for part B, we were required to produce an advertisement video, a poster and a sale and promotion presentation in groups. The daily objects are as shown as below:
- Duct tape
- Straw
- Peeler
- Sewing measuring tape
- Parcel string
- Cotton buds
- Safety pins
- Tooth brush
- Dishwashing sponge
- My Progress (Part A)
My group was given a dish-washing sponge as our product. For the first tutorial session, I came up with some ideas for the brand name and a packaging. The brand names were rejected because they were not so related to the object while the packaging was considered okay but amendments were asked by the tutor. Here is the idea process of my packaging.
A paper mock up packaging. inspired by soap bar container.
Improved version with holes on it for water flow during dish washing.
Plastic packaging trial.
This photo shows how the customers reuse the packaging and place the sponge after washing.
A better bottom cover for the packaging.
- Final Packaging
Here is my final product packaging with the brand name, logo, instructions, bar code and caption. The final brand name was called epzob, came from the word absorb, which shows the characteristic of a dish washing sponge.
- Final Report
- The progress (Part B)
One of the packaging from our group was chosen to be used for part B. It is as shown as below.
It can be used to squeeze out the excess water using the rope after washing.
- Final advertisement poster
The new name and tagline were given after the agreement of all group members. This poster created shows the strength and quality of the dish-washing sponge where customers will be amazed of it when cleaning.
- Final advertisement video
An advertisement video for our product, Scruby the dish-washing sponge.
- Final presentation day
Our exhibition booth
During the presentation
Stained "kitchen" after our presentation
Reflection:
It was a long process until the final presentation of this project. From part A to part B, I have gained more matured in my thinking skill. The re-brand and creating new packaging parts challenged my creative thinking and problem solving skill. I was allowed to understand the modes of thinking commonly associated with critical thinking, creative thinking and holistic thinking, which involved the whole brain.
I learned to understand and meet the brief requirements in order to put those theories into practice, including the completion of individual proposal as well as the group advertisement.
Creative thinking is vital for the dominant parts of this project, comprising the proposal, packaging, video and promotion presentation. I learned to put in my ideas and thoughts to be discussed in the group.
Team collaboration is also one of the thing I had learnt. During the process until the presentation, we were supposed to communicate and tolerate with each other to obtain the best final work. I learned to give and to take everyone's opinions so that we could learn more from each other.
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